Hernan Tagliani is president and CEO of The Group Advertising (TGA), an award-winning Hispanic advertising agency and PR firm headquartered in Orlando, Fla. He’s the author of “Hispanic Market for Corporate America: How to make your brand culturally relevant." Reach him at www.hernantagliani.com.
You and I can live in the same neighborhood for decades, but would you come to my house for a gathering if I didn’t introduce myself and invite you?
Real change goes beyond whether you have people of color in your ads.
Adjustments in your marketing strategy will be necessary as we transition into a multicultural mainstream.
As we face a significant consumer evolution, go-to marketing strategies will be challenged.