Hernan Tagliani
Hernan Tagliani is president and CEO of The Group Advertising (TGA), an award-winning Hispanic advertising agency and PR firm headquartered in Orlando, Fla. He’s the author of “Hispanic Market for Corporate America: How to make your brand culturally relevant." Reach him at www.hernantagliani.com.
4 Marketing Myths That Will Alienate Hispanic Consumers
You and I can live in the same neighborhood for decades, but would you come to my house for a gathering if I didn’t introduce myself and invite you?
Young Consumers Are Paying Close Attention to Your Company’s DEI Efforts
Real change goes beyond whether you have people of color in your ads.
Avoid Opportunistic Marketing During Hispanic Heritage Month
Adjustments in your marketing strategy will be necessary as we transition into a multicultural mainstream.
How to Leverage Your CRM Strategy to Connect With a Diverse Millennial Audience
As we face a significant consumer evolution, go-to marketing strategies will be challenged.
Customer Acquisition Boon: Market to Hispanics
The United States is constantly evolving. Minority groups are growing at a fast pace and as a result Hispanics are no longer a sub-segment of the economy. They are emerging [...]