Portrait of Hernan Tagliani

Hernan Tagliani

Hernan Tagliani is president and CEO of The Group Advertising (TGA), an award-winning Hispanic advertising agency and PR firm headquartered in Orlando, Fla. He’s the author of “Hispanic Market for Corporate America: How to make your brand culturally relevant." Reach him at www.hernantagliani.com.

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4 Marketing Myths That Will Alienate Hispanic Consumers

Columnist Network

You and I can live in the same neighborhood for decades, but would you come to my house for a gathering if I didn’t introduce myself and invite you?

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Young Consumers Are Paying Close Attention to Your Company’s DEI Efforts

Columnist Network

Real change goes beyond whether you have people of color in your ads.

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Avoid Opportunistic Marketing During Hispanic Heritage Month

Columnist Network

Adjustments in your marketing strategy will be necessary as we transition into a multicultural mainstream.

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How to Leverage Your CRM Strategy to Connect With a Diverse Millennial Audience

Columnist Network

As we face a significant consumer evolution, go-to marketing strategies will be challenged.

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Customer Acquisition Boon: Market to Hispanics

Performance Marketing

The United States is constantly evolving. Minority groups are growing at a fast pace and as a result Hispanics are no longer a sub-segment of the economy. They are emerging [...]

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