Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Andrew McGovern got his first taste of working in virtual reality in 2007 when he spent a summer driving around and capturing 360-degree footage in Toronto for Google’s Street View project.

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