Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Influencer marketing has grown up. Marketers now think of influencers not just as messengers or even content creators but almost as advertisers in themselves, capable of moving products and integral to ecommerce.