Portrait of Crystal Duncan

Crystal Duncan

Performance Marketing contributor Crystal Duncan is svp, head of influencer marketing at Tinuiti. She has worked with some of the largest consumer and b-to-b brands in the space, including Starbucks, Microsoft, Unilever, TJMaxx and eBay, on influencer- and social-driven programs.

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How Brands Should Measure Investments in Influencer Programs

Influencers & Creators

Three strategies for tying intangible engagements to real world outcomes.

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