Crystal Duncan
Performance Marketing contributor Crystal Duncan is svp, head of influencer marketing at Tinuiti. She has worked with some of the largest consumer and b-to-b brands in the space, including Starbucks, Microsoft, Unilever, TJMaxx and eBay, on influencer- and social-driven programs.
How Brands Should Measure Investments in Influencer Programs
Three strategies for tying intangible engagements to real world outcomes.