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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Influencers & Creators

eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021

The Insider Intelligence company projects a total of $4.14 billion for 2022

eMarketer pointed to the impact of a resurgence in travel as restrictions begin to liftmartin-dm/iStock
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By David Cohen

 

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Spending on influencer marketing in the U.S. will surge past the $3 billion mark in 2021, according to the latest projections from research firm eMarketer.

The Insider Intelligence company sees a jump of 33.6% in influencer marketing spending in the U.S. in 2021, to $3.69 billion, adding that the 2022 total is projected to exceed the $4 billion milestone, at $4.14 billion.

Growth in the category was far more modest in 2020, at 14.4%, largely due to Covid-19.


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eMarketer senior analyst Jasmine

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David Cohen

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David Cohen is editor of Adweek's Social Pro Daily.

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