How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships

The 3-time Grand Slam tennis champ spoke with Adweek about gut-checking endorsements, ignoring trolls and speaking her mind

It would be tough to pick just one career-defining moment in tennis superstar Naomi Osaka’s recent past. There’s the 2018 U.S. Open, where she beat her childhood idol, Serena Williams. She followed up that emotional victory, which she’s called “a little bit bittersweet,” with her first win at the Australian Open in 2019.

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This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.