How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year

Executives share why it was increasingly important in 2020

a panel of four faces in a oom call
All three speakers agreed that sports leagues are uniquely positioned to effect change. Adweek

Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the products or services they sell. It’s been such a buzzy topic that the Association of National Advertisers named “brand purpose” its 2018 marketing words of the year.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.