On International Day of the Girl Child, the ANA Celebrates #SeeHer With New Film

The anthemic spot features luminaries from culture, sports, entertainment and marketing

Girl smiling slightly
The ANA launches new anthem on International Day of the Girl Child, supporting the #SeeHer initiative. ANA

In 2016, the Association of National Advertisers (ANA) launched its SeeHer initiative to create a more accurate portrayal of women in the media. At its launch, the ANA provided agencies, marketers and media shops with toolkits to score their creative to ensure there was no unconscious bias in ads.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.