In 2016, the Association of National Advertisers (ANA) launched its SeeHer initiative to create a more accurate portrayal of women in the media. At its launch, the ANA provided agencies, marketers and media shops with toolkits to score their creative to ensure there was no unconscious bias in ads.
On International Day of the Girl Child, the ANA Celebrates #SeeHer With New Film
The anthemic spot features luminaries from culture, sports, entertainment and marketing
