On International Day of the Girl Child, the ANA Celebrates #SeeHer With New Film

The anthemic spot features luminaries from culture, sports, entertainment and marketing

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

In 2016, the Association of National Advertisers (ANA) launched its SeeHer initiative to create a more accurate portrayal of women in the media. At its launch, the ANA provided agencies, marketers and media shops with toolkits to score their creative to ensure there was no unconscious bias in ads.

The original goal was to increase the accurate representation of women and girls in advertising and media by 20% by 2020, the 100th anniversary of the passage of the 19th Amendment.

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