Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

67 million voice-assisted devices will be in use in the U.S. by 2019

The future is all about voice AI.

Soon enough, your breakfast bar could be your search bar. Your lamp could be how you shop for lightbulbs. Your Chevy or Ford might be your vehicle for finding a YouTube video, like the classic SNL skit of Chevy Chase’s send-up of President Gerald Ford, to make a long drive less tedious. And you won’t have to lift a finger—all you’ll need to do is turn toward one of those inanimate objects and say something. Welcome to a future where your voice is the main signal for the elaborate data grid known as your life.

This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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