Here's What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

67 million voice-assisted devices will be in use in the U.S. by 2019


Soon enough, your breakfast bar could be your search bar. Your lamp could be how you shop for lightbulbs. Your Chevy or Ford might be your vehicle for finding a YouTube video, like the classic SNL skit of Chevy Chase’s send-up of President Gerald Ford, to make a long drive less tedious. And you won’t have to lift a finger—all you’ll need to do is turn toward one of those inanimate objects and say something.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.