3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Not only is UGC much cheaper to implement, but it is also much more effective


Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs.

In the pay-to-play world that is today’s social media marketing, the shortcomings often come down to financial issues. With many of the world’s top businesses spending millions of dollars on social media every month, do you even stand a chance?

The good news is that you do, thanks to user-generated content.

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