7 Apps You Need as a Social Media Consultant

To be efficient as a social media consultant, you need the right applications that encompass every aspect of your social media activity and business

According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them.

Also, recent statistics show that social media is now the No. 1 source of traffic to websites, accounting for more than search engines.

This–coupled with the fact that 83 percent of Americans use social media and 59 percent agree that customer service via social media is essential–points to the growing dominance of social media.

The statistics we just looked at point to two things:

  • Both for businesses and consumers, social media is absolutely essential: Since many businesses and brands don’t understand social media, there is–and will continue to be–an increase for social media consultants.


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