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Still wondering if brands will be able to carve a niche on Instagram? Wonder no more.
GlobalWebIndex found that 53 percent of Instagram users follow their favorite brands on the photo- and video-sharing network.
In addition, 44 percent of Instagram users conduct brand research on the network.
GWI said in an email to SocialTimes:
With about 70 percent of Instagrammers being under 35, the photo-sharing site has a younger audience than any of the other major networks. What’s more, over 60 percent are logging in daily, giving Instagram better engagement figures than any network except for Facebook.