Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Gucci is backing its Gift Giving campaign with Snapchat’s first-ever luxury fashion portal lens.
The lens will transport Snapchatters to a virtual psychedelic tropical island, where holographic elements in fluorescent colors will highlight the Gift Giving campaign and Gucci’s handbags and accessories.
The luxury brand’s application will also feature the experience in a special section.
The front-facing camera on Snapchat can also be used to experience a Gucci face lens that uses depth-perception technology to dive into the same fluorescent-colored water found in the portal lens.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in