Google Chrome Takes Aim at Intrusive Video Ads

New standards from the Coalition for Better Ads will be implemented starting Aug. 5


Google Chrome users will soon be exposed to fewer intrusive video ads.

Product manager Jason James said in a blog post) Wednesday that the Coalition for Better Ads, which was created by ad trade associations to develop the Better Ads Standards, revealed a new set of standards for ads that are shown while people consume video content.

The Coalition for Better Ads polled 45,000 consumers worldwide and concluded that they found three specific ad experiences to be particularly disruptive while watching video content that was less than eight minutes long.

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