Voice

It’s Time to Start Talking—Not Blocking—Common Ad Standards

Consumers would embrace this more sustainable model

People standing on different puzzle pieces
Publishers hate ad blockers, but they also appreciate that better ad standards will improve the consumer experience and likely increase their revenue.Getty Images
By Mike Zaneis

November 22, 2019

“Free riders!” “Hypocrites!” “Criminals!” These are all terms that I used to describe ad blocking companies in an interview five years ago.

Mike Zaneis

Mike Zaneis is co-founder of the Brand Safety Institute.

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