Fanta Taps Snapchat’s Marker Tech AR Lenses for Its ‘It’s a Thing’ Campaign

Filters and sticker packs are available for four popular flavors

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Coca-Cola-owned beverage brand Fanta teamed up with Snapchat on its “It’s a Thing” campaign, which it described as a creative platform aimed at teens.

It’s a Thing uses the messaging application’s marker tech augmented reality technology to enable a lens to recognize an image and trigger a 3D AR experience that includes animated elements, calls to action and themed filters and sticker packs.

Snapchat said this initiative marks one of the first times people are able to take artistic elements directly from the physical world (in the form of AR stickers, in this case) and leverage them within their own Snaps.

Fanta said It’s a Thing marks the latest evolution of the “Wanta Fanta” campaign that debuted in 2002.



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