Snapchat Teamed With Blizzard to Launch AR Lenses Based on World of Warcraft Classic

One lens can be unlocked by scanning a Snapcode

Snapchat users can scan a Snapcode to bring an in-game villain to life through augmented reality
Snap Inc.

Snapchat partnered with video game company Blizzard to launch two augmented reality (AR) lenses celebrating World of Warcraft Classic, a recreation of the original World of Warcraft, which was released in 2004. World of Warcraft Classic was recently released for all players who have an active subscription to the massively multiplayer online game.

Both lenses are available for users across the U.S. The first lets players become a character from the game by adding an overlay to their face. The animated lens also allows users to make a “toast” to celebrate the game’s 15-year history.

The other lens utilizes Snap’s marker technology to allow users to bring Ragnaros, a villain from World of Warcraft, to life through augmented reality. Users can activate this lens by scanning the Snapcode found on outdoor advertisements for the game.

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