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The increasing presence of fake news and other spurious content is causing problems for social networks. Conspiracy theories seem tailor-made as viral content for social, and networks are struggling to regulate which ads appear next to which content. Fake news is hurting the ad industry, and it’s hurting social networks.
Misleading or false information is nothing new on the internet. Conspiracy theories, misidentified satire or poorly contextualized posts have become viral hits, and the constant context-stripping and sharing of these posts has blurred the lines between genuine information and falsehood.