The online advertising landscape is in a transparency crisis, and it’s about time we shine a spotlight on the “quality issues” plaguing so much of the ad tech industry.
Questions about viewability, complaints about outdated targeting capabilities and a pitiful track record of non-human traffic all plague programmatic display advertising.
And yet, advertisers continue to support the industrial complex of supply-side providers, demand-side providers, exchanges and networks as if no scalable alternatives exist. Publishers still fire pixels as though this is a desktop world.
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