Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.
Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view tags method of measuring and verifying ad impressions on desktop and mobile browsers.