Facebook PMD ShopIgniter launches mobile conversion tracking
ShopIgniter, a Facebook Preferred Marketing Developer, recently developed a way to track conversions gained from a Facebook mobile ad. The company developed a landing page for mobile web that allows marketers to track conversions and actions on mobile regardless of the ad’s original goal or intent.
The mobile web landing page generates a URL tag that marketers can track to see when customers made significant actions, such as adding an item to the cart. One major automotive retailer using ShopIgniter’s technology experienced add-to-cart rates of 13 to 27 percent via the mobile web landing page linked to in a Facebook ad.
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