Justin Lafferty

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Rio 2016: Usain Bolt, Michael Phelps, Coca-Cola Dominated Social Chatter

Performance Marketing

Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from Opening Ceremony through Closing Ceremony.

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‘Delete Your Account’ vs. #CrookedHillary: Who Won the Clinton-Trump Twitter Battle?

Performance Marketing

The most recent debate in the 2016 presidential election happened not on a stage, but on Twitter.

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Will Facebook Messenger Chat Bots Replace Humans?

Performance Marketing

As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this [...]

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How Facebook Data Is Helping the Golden State Warriors Sell Tickets

Performance Marketing

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding.

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6 Stats That Show How Game of Thrones Slayed Social Media in the U.S. and Beyond

Performance Marketing

The social media build up to Sunday night's Game of Thrones season six premiere was colossal, and the buzz certainly didn't stop while it aired on HBO.

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How Las Vegas Uses Influencer Marketing to Entice You to Visit

Performance Marketing

The Las Vegas Convention and Visitors Authority knows the power of social influencers, and recently tapped the talents of Vine stars to show off what makes the city shine.

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With Reddit’s New iOS & Android Apps, You Can Upvote All Day on Mobile

Performance Marketing

The company launched iOS and Android apps for U.S., U.K., Canadian and Australian users.

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iHeartRadio Music Awards: More Than 115 Billion Social Impressions (Exclusive)

Performance Marketing

75 percent of social users talking about the iHeartRadio Music Awards were women and 68 percent were millennials.

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Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?)

Performance Marketing

Even if they're not always buying your products, Millennials' habits can be a harbinger of things to come.

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One Shining Moment: Villanova’s Kris Jenkins Rocked Twitter With Game-Winning Shot

Performance Marketing

Twitter data shows that activity spiked when Jenkins nailed the game-winning three-pointer—there were 30,000 tweets per minute at that moment.

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