Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?)

Even if they're not always buying your products, Millennials' habits can be a harbinger of things to come.


Millennials, that sought-after group comprising people 18-to-34 (depending on your interpretation), are the main focus of many social marketers.

However, these marketers are trying to cajole reactions out of a generation that doesn’t quite have as much spending power yet.

So why should we pay any attention to Millennials?

Even if they’re not always buying your products, Millennials’ habits can be a harbinger of things to come, when looking at mobile usage and how they prefer to be engaged with.

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