Facebook Stories Now Has 150 Million Daily Users, So Here Come the Ads

Testing kicked off with a few brands in the U.S., Mexico and Brazil

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More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them.

Pointing out that Instagram Stories had roughly the same daily user total when testing of ads began in January 2017, Facebook revealed today that it is now testing ads in Facebook Stories in the U.S., Mexico and Brazil.

Chief product officer Chris Cox, who is now heading up the company’s Family of Apps group, said at the F8 annual developer conference earlier this month that Facebook expects Stories to overtake sharing on News Feed sometime next year.

And CEO Mark Zuckerberg said during the company’s first-quarter-2018 earnings call, “One of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If



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