Full-Screen Ads Coming to Instagram Stories; Insights, Too
Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads.
Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads.
The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools.
Instagram Stories launched last August and reached the 150 million DAU mark Wednesday after topping 100 million last October.
Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach and measurement capabilities for those brands.
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