Facebook Outlines the 3 Steps It Will Take to Address Viewability
Gets into larger measurement questions as well
The MRC will vet Facebook’s data in response to marketers’ qualms about its so-called walled garden.
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Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week.
