Facebook Outlines the 3 Steps It Will Take to Address Viewability

Gets into larger measurement questions as well

The MRC will vet Facebook’s data in response to marketers’ qualms about its so-called walled garden. Getty Images

Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.