Facebook Once Again Turned to User Surveys in Tweaking Its News Feed Algorithm

The focus is on friends people might want to hear from the most and links they deem worthwhile


Facebook is turning to a tried-and-true method for the latest round of tweaks to its News Feed algorithm: Surveying its users.

The social network routinely used surveys in the past to collect user feedback on topics including News Feed, the validity of news stories, friends’ reactions to their posts, improvements to Messenger, experiences with pages, the stand-alone Facebook Groups application (shuttered in August 2017), Ads Manager and Facebook Login and apps.

The two changes being introduced to ranking in Facebook’s News Feed algorithm are prioritizing the friends a user might want to hear from the most and prioritizing links they might consider most worthwhile.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in