Facebook Kicks Off Season of Giving With New Drives Feature in US

The company will match up to $7 million in eligible donations to US nonprofits via its platform on #GivingTuesday

Drives enables people to begin collecting clothes, food and other necessities for those in need Facebook

Facebook kicked off its Season of Giving Monday with several initiatives across Facebook, Instagram and Messenger From Facebook.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.