Facebook Adds AI to the Covid-19 Community Help Mix

Authors of posts seeking or offering help will be prompted to share those posts to its hub

Facebook introduced its Covid-19 Community Help hub in March Facebook
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Facebook’s Community Help hub that enables its community to request or offer help in the wake of the coronavirus pandemic is getting some artificial intelligence-powered help.

The social network said last week that it is using AI to detect public posts on News Feed that mention needing or offering assistance and surfacing suggestions to the authors of those posts to share them via Community Help with the goal of reaching more people.

Facebook added that one-half of the posts in its Community Help hub have arrived via this manner.

Should the post author decide to share the post in Community Hub, AI is then being used to recommend matches between people offering or seeking help and to provide notifications with updates on new matches.

Facebook said the feature is available globally, in 18 languages.

The social network wrote in a blog post, “We launched our Covid-19 Community Help hub earlier this year as a resource for people to request help from their neighbors or offer it to them. Now we’ve added a new AI-powered matching feature so that people can get connected more quickly and easily to those offering the particular type of assistance they need. For example, if someone posts an offer to deliver groceries, they’ll see suggestions to connect with people who recently posted about needing this type of assistance. Similarly, if someone requests masks, AI will surface suggested neighbors who recently posted an offer to make face coverings.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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