Facebook Makes Its Community Help Feature Available for COVID-19 Efforts

The social network teamed up with Droga5 on short film Never Lost

Two smartphones showing Facebook
The social network debuted Community Help in February 2017. Facebook
Headshot of David Cohen

Facebook will begin rolling out its Community Help feature in Australia, Canada, France, the U.K. and the U.S. over the next few days to enable people to help community members who are most impacted by the coronavirus pandemic.

The social network debuted Community Help in February 2017 as an extension to its Safety Check feature, activating it in cases of natural or accidental incidents, such as earthquakes and fires.

Once it is available, people can access Community Health here and use the feature to request or offer help to neighbors, as well as to donate to fundraisers for relief efforts.

A Facebook spokesperson offered examples such as delivering groceries to elderly neighbors or volunteering to distribute food via local food banks, adding, “For this experience, we really looked to build on existing tools within Crisis Response to make it as easy as possible for people to take action and get help with urgent needs.”

Facebook also created a short film in partnership with Droga5, Never Lost, which will run across national and local broadcast television, as well as digital advertising channels, through this weekend.

Facebook/Droga5

The social network said the 90-second film tells real stories from people around the world, and the voiceover was provided by British poet Kate Tempest reading her 2019 poetic song, “People’s Faces.”

A Facebook spokesperson said, “Never Lost illustrates the idea that as humans we are never truly lost as long as we can connect to each other.”

And CEO Mark Zuckerberg touted the film in a post, writing, “We made a short film, Never Lost, to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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