Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

BritBoxTV, CollegeHumor Dropout, MotorTrend App and Tastemade Plus are the initial partners

MotorTrend's Facebook Watch offering will cost subscribers $4.99 per month MotorTrend

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend App and Tastemade Plus.

The social network would not provide details on payments by publishers or on subscription costs.

However, Tastemade CEO Larry Fitzgerald told Peter Kafka of Recode that Facebook is providing “similar economics” to other platforms that carry Tastemade Plus, such as Apple, which retains approximately 30% of every monthly subscription sold.

And a spokesperson for MotorTrend said its Facebook Watch offering will cost subscribers $4.99 per month.

Facebook said Facebook Watch subscriptions will include the same features as current shows on the platform, including Watch Parties, which enable fans to simultaneously view shows and interact in real-time.

A spokesperson for the social network said in a statement, “We’re testing video subscriptions on Facebook, starting with a limited set of partners. We’re excited to bring more of people’s favorite shows and videos to Facebook, where subscribers can enjoy the content together with other fans. We’ll be listening to feedback from our community.”

MotorTrend provided more details on its Facebook Watch subscription offering, saying that it includes over 7,000 episodes making up nearly 4,000 hours of automotive series and specials, including seasons two through 25 of Top Gear, as well as every season of shows including Wheeler Dealers, Roadkill, Fast N’ Loud, Garage Rehab, Overhaulin’ and Bitchin’ Rides.


MotorTrend Group global president and general manager Alex Wellen said in a release, “MotorTrend nurtures 90 million Facebook fans worldwide with compelling content every day. Those fans are deeply passionate about the automotive world. This agreement with Facebook is a pioneering new way for us to natively offer audiences more car-, motorcycle-, off-road- and truck-based entertainment. We’re thrilled to be one of the firsts on this ride with the Facebook team.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.