Facebook reached partnerships with seven news publishers in Australia to experiment with video on its platform, test new formats and build sustainable video businesses, and those broadcasters will bring exclusive news content to the social network’s Facebook Watch video destination.
Facebook news partnerships lead for Australia and New Zealand Andrew Hunter said in a blog post that publisher partners will have full editorial control, collaborating with Facebook to help determine the stories, topics and formats that are resonating with audiences.
Vice president for global news partnerships Campbell Brown added in the blog post, “This is exactly the kind of partnership we want to have with the news industry. Australia’s newsrooms are doing innovative, high-quality work with video. Facebook is proud to support their great journalism and excited to bring this work to Watch.”
And Facebook Australia managing director Will Easton said, “16 million Australians come to Facebook to share what they love and discuss topics that are important to them. By partnering with Australia’s leading news and current-affairs organizations, we believe more Australians will be able to connect to and share timely, relevant and quality news video. We are working with Australian news publishers to offer mobile-first content and support them in building sustainable video businesses.”
Details on some of the news content coming to Facebook Watch in Australia follow:
- Junkee Media: The Takeaway is a nightly news show that delves deep into the trending topic of the day and dissects it from every angle. Publisher Tim Duggan said in the blog post, “We know that young Australians are highly engaged with the news, but they’re often drowning with too much information coming at them all of the time in every medium. We’ve very excited that The Takeaway will cut through all of the noise and help explain the most important parts of the trending stories that everyone is talking about each day. It will be the news that they care about, told in a fun and accessible format directly on Facebook Watch, where we know the audience already is.”
- Network 10: 10 News First on Facebook Watch will deliver national and local news bulletins daily, hosted by the network’s journalists. Network 10’s The Project will also optimize its news and entertainment content to reach social audiences. Director of news content Ross Dagan said in the blog post, “Social media has changed the way audiences discover, consume and share news content. This partnership ensures that audiences can access the important stories and original content produced by our teams for our trusted news brands, including 10 News First, Studio 10 and 10 Daily, as they are scrolling through Facebook. 10’s partnership will include exclusive and original content from 10 Daily and 10 News First, as well as extended and catch-up offerings.”
- Nine News: 9NewsWatch with Sylvia Jeffreys will livestream at 8 p.m. (local time) weeknights, bringing in-depth content to Facebook Watch. Nine News and Current Affairs director of partnerships and strategy Alexander Needs said in the blog post, “The opportunity for Nine in producing 9NewsWatch is significant because it will enable us to test how we best use Facebook alongside our premium content brands. 9NewsWatch with Sylvia Jeffreys will experiment with premium news content in new and innovative ways, which we are confident people will love.”
- Pedestrian Group: Pedestrian.TV’s 15 Minutes will focus on some of the most memorable headlines in the country’s news history, examining the highs and lows of the people involved. Publisher Vanessa Lawrence said in the blog post, “Millions of young Aussies already look to Pedestrian.TV for stories of local characters who, whether for good or ill, find their 15 minutes of viral fame. Our upcoming Facebook Watch series, 15 Minutes, lets us take that coverage to a new and deeper level, bringing the stories behind the headlines and memes to our readers.”
- SBS: Director of news and current affairs Jim Carroll said in the blog post, “Core to SBS’ purpose is telling unique stories from Australia’s multicultural and Indigenous communities. These are stories that inspire, inform and often surprise our audiences and, by extending the reach of existing content from SBS World News, The Feed, Dateline, Insight and Small Business Secrets, this partnership with Facebook enables even more Australians to engage with SBS’ trusted news and current Affairs.”
- Seven Network: The Latest on Facebook Watch, from 7News, is a daily news show hosted by anchor Michael Usher. Director of news and public affairs Craig McPherson said in the blog post, “7News will provide a high-quality service to Facebook, which I’m sure will be mutually beneficial. It’s great for original content makers to now get revenue for our product from Facebook, and we look forward to furnishing a profitable ongoing relationship.”
- Sky News: Daily news show Unpacked will take a deep dive into one major news story every day, with expert guests and reporting from the field. CEO Paul Whittaker said in the blog post, “Dedicated online news program Unpacked will provide Facebook Watch with exclusive bespoke daily news content locally curated by our expert team of Sky News journalists and producers for its online audience. The partnership provides an opportunity for even more Australians to access our premium news content.”