Facebook Exchange, R.I.P.?

Will the “X” in “FBX” soon stand for “extinct?”

FacebookExchangeLogo650Will the “X” in “FBX” soon stand for “extinct?” Comments by Facebook vice president of business and marketing partnerships David Fischer at AdExchanger’s Industry Preview 2015 conference in New York Thursday seemed to point to the demise of the social network’s real-time ad-bidding platform, Facebook Exchange, which launched in 2012.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.