DoubleClick Releases Mobile Ad Tools
ClickZ is reporting that DoubleClick just released DoubleClick Mobile, a Web software package that will provide ad trafficking and yield optimization for campaigns designed to appear on cell phones.
According to the report, the company also plans to release a mobile ad management product for advertisers sometime in 2008, said Ari Paparo, DoubleClick’s VP of rich media and emerging technologies.
“The product is oriented toward media companies that are publishing mobile,” Paparo said in the ClickZ report.
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