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Facebook rolled out several updates last week aimed at enabling creators to better monetize their video content on its platform.
Product marketing director Yoav Arnstein and head of creator and publisher experience Jeff Birkeland outlined all of the changes in a blog post, writing, “Now more than ever, creators, video publishers and media are using Facebook to build a meaningful community and business. We’re seeing the traditional notion of a creator evolve as comedians, artists, fitness instructors, athletes, small businesses and sports organizations use video and online events to connect with their audience.”