Electric Scooters Are Remaking Mass Transit While Driving Profits for Service Providers

Blazing new paths for commuters and challenging cities' infrastructure

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you’ve been to a major American city in the past year, you’ve noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they’re done with them, no matter where they are. It’s kind of like a parade of visitors coming to your house and throwing their jackets on the floor wherever they please, multiplied many times over: It’s a mess, someone’s bound to trip and it feels chaotic.   

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.