Retail Media

Dear Retail Media: Amazon Prime Day Is Nigh

Here’s everything you need to know to win and outwit—before, during and after the big ecommerce event

Still from a Amazon Prime Day ad showing multiple consumers shopping on personal devices. — You could call Prime Day your 'Holiday Preview'—it gives you a high-traffic shopping season to compare within the same year instead of year-over-year.Amazon

May 25, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Treat yo’self: Not to box seats, diamonds and spas, but to a retail media strategy mix that aligns with Prime Day, which is all but certain to land in July again this year.

Elizabeth Marsten

@ebkendo

Elizabeth Marsten is the senior director of strategic marketplace services at independent performance marketing firm Tinuiti.

Retail Media

Dear Retail Media: Amazon Prime Day Is Nigh

Here’s everything you need to know to win and outwit—before, during and after the big ecommerce event

Elizabeth Marsten

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Elizabeth Marsten