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Treat yo’self: Not to box seats, diamonds and spas, but to a retail media strategy mix that aligns with Prime Day, which is all but certain to land in July again this year.
But how do you actually forecast, strategize and prepare for Prime Day given the exact dates are still TBD—especially if it’s still unclear whether your brand should participate or go head-to-head, and whether Prime Day incrementality actually exists at all?
First, I promise you there is incrementality.

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