Retail Media

Dear Retail Media: Amazon Prime Day Is Nigh

Here’s everything you need to know to win and outwit—before, during and after the big ecommerce event

Still from a Amazon Prime Day ad showing multiple consumers shopping on personal devices. — You could call Prime Day your 'Holiday Preview'—it gives you a high-traffic shopping season to compare within the same year instead of year-over-year.Amazon

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Treat yo’self: Not to box seats, diamonds and spas, but to a retail media strategy mix that aligns with Prime Day, which is all but certain to land in July again this year.

But how do you actually forecast, strategize and prepare for Prime Day given the exact dates are still TBD—especially if it’s still unclear whether your brand should participate or go head-to-head, and whether Prime Day incrementality actually exists at all?

First, I promise you there is incrementality.