Could Amazon Pet Day Mark the Beginning of Category-Specific Sales Bonanzas?

The ecommerce platform hosted another sector-specific deal day on May 2

With Amazon’s eighth annual Prime Day once again approaching in July, the ecommerce giant opted to host its first-ever pet-specific sales holiday on May 2 to usher in National Pet Month.

While Amazon did not share any metrics that demonstrate how consumers responded to the event, it is noteworthy because it follows a fashion-focused sale in 2020 and begs the question whether other sector-specific sales days are in store for Amazon shoppers.

Pet Day

As the name implies, the 24-hour event offered discounts in categories like pets, home and electronics from brands like Furbo, Greenies and Bissell, as well as offers on “iconic pet movies” and a two-hour stream on Amazon Live.



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