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With Amazon’s eighth annual Prime Day once again approaching in July, the ecommerce giant opted to host its first-ever pet-specific sales holiday on May 2 to usher in National Pet Month.
While Amazon did not share any metrics that demonstrate how consumers responded to the event, it is noteworthy because it follows a fashion-focused sale in 2020 and begs the question whether other sector-specific sales days are in store for Amazon shoppers.
As the name implies, the 24-hour event offered discounts in categories like pets, home and electronics from brands like Furbo, Greenies and Bissell, as well as offers on “iconic pet movies” and a two-hour stream on Amazon Live.
The platform also encouraged customers to use its charitable service AmazonSmile to support pet charities and to set up Amazon Pet Profiles “to receive personalized recommendations and coupons as they continue celebrating National Pet Month.”
It’s no secret pets have become an...