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Amazon’s seventh annual Prime Day helped generate $5.4 billion in online shopping sales for the retail industry on Day 2 for a total of more than $11 billion for the 48-hour event. That’s according to data from Adobe’s Digital Economy Index.
It also puts Prime Day 2021 in the pantheon of marquis shopping dates like Black Friday and Cyber Monday. The distinction, of course, is Prime Day and related summer sales are focused more on self-gifting than buying for loved ones.
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