Chipotle, The Farmlink Project Team Up to Get Meals to Food Banks

They are boosting awareness with 1,000 burrito codes for every 1,000 new followers of the nonprofit’s Instagram page

The Farmlink Project is a nonprofit grassroots movement by students from colleges and universities across the country Chipotle/The Farmlink Project

Chipotle is joining forces with The Farmlink Project on a mission to donate 10 million meals to food banks during this holiday season.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.