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It’s hard to imagine a better market for Chipotle than 4,400 young men and women, aged 17-23, famished after a regimen of running, swimming and lifting weights. But that’s the band of regulars who’ll soon be lining up at the fresh-Mex chain’s newest location just outside the gates of the United States Military Academy in Highland Falls, New York—better known as West Point.
There is, however, a catch: Chipotle will not be giving any of its latest customers a place to eat.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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