Chipotle this week kicked off Real Foodprint, a sustainability impact tracker that compares the average values for each of the fast-casual chain’s 53 real ingredients to their conventional counterparts.
Chipotle Customers Can Analyze Their Meals’ Sustainability With Real Foodprint
A Twitter component generates sharable text memes from the results
Data is pulled in directly from the Chipotle order, and the stats are automatically inserted into the tweet copy
Chipotle
