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BuzzFeed Goes Offline With Its First Printed Newspaper, Distributed Today in New York

The issue, which includes coupon codes on the back cover, is a one-off publication

The company's takeaway after launching its first paper? It still loves the internet, BuzzFeed CMO Ben Kaufman said.Buzzfeed
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By Sara Jerde

As the print and digital worlds continue to blur, with brands creating their own publications and publishers throwing events, starting podcasts, launching product lines and doing whatever it takes to stand out from the crowd, BuzzFeed has now created its own newspaper—for one day only.

About 20,000 copies of the 12-page paper were distributed in New York today “to put some joy in the physical world,” said Ben Kaufman, CMO of BuzzFeed.

The cover teases a story on the obsession over the Momo Challenge.
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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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