Why Young Companies Are Starting Print Magazines as a Way to Help Build Their Brands

Analog publications let them further connect with consumers

Luggage brand Away publishes Here Magazine. Away

Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.