Burger King Teams Up With TikTok on Whopper Dance Challenge

If you want a Whopper for $1, you’ll have to dance for it. Burger King teamed up with TikTok on the Whopper Dance Challenge, which will run through June 28. TikTok creators Nathan Davis Jr., Loren Gray and Avani Gregg posted dance tutorial videos on their personal TikTok pages, demonstrating moves that represent Whopper sandwich combinations that users can incorporate into their orders. To receive the sandwich for $1 via the Burger King application, people must follow Burger King on TikTok and post their dance video to the platform using the specialized Burger King soundtrack and the #WhopperDance hashtag. After doing so, they will receive a direct message on TikTok containing a unique code that can be redeemed on the Burger King app for the $1 Whopper. Patrons can pick up their order at Burger King or place a delivery order ($10 minimum). Burger King director, media and social channels Jorge Luiz R. Oliveira said in a statement, “We are investing in our digital channels and are always looking for innovative ways to engage with guests. The Burger King North America team is constantly pushing into new territories, and Whopper Dance on TikTok is one of these ideas.” CREDITS: Burger King North America President: Chris Finazzo Heads of marketing, North America: Marcelo Pascoa, Renato Rossi Director, media and social channels: Jorge Luiz R. Oliveira Social media digital marketing: Flavia Guetter Director of marketing communications: Rogelio Magana Manager, advertising: Rachel Williams Senior analyst, media: Rebecca Richardson Senior manager, app: Savar Sareen Manager, mobile app: Preston Nix Senior analyst, content management: Nicole Assor Analyst, content management: Elizabeth Bugbey Head of marketing field: Maria Posada Lead, training platform: Augusta Staknevicius Burger King Global Marketing officer and global chief: Fernando Machado Head of global marketing: Diego Suarez MullenLowe Executive creative directors: Tim Vaccarino, Dave Weist Senior vice president, creative director: Enrique Camacho Associate creative director: Cody Dummer Senior art director: Axel Tagg Art director: Lex Cabrera Senior vp, executive director of integrated production: Lisa Setten Senior vp, executive producer: Zeke Bowman Senior digital producer: Chris Badders Content producer: Maurice Loach Animator/editor: Drew Russell Senior vp, group strategy director: Mike Cassell Social content writer: Arielle Mulgrew Community managers: Morgan Playle, Thomas Nitti Vp, business affairs manager: Maria Rougvie Project management supervisor: Nicole Capone Account director: Alison Whisenant Account executive: Caroline Bailey Senior analyst, behavioral sciences: Maggie Carpenter Senior digital imaging artist: Alex Abdalian Group leader, layout: Nick Minieri Layout artist: Erinn Scammon Original music: Jingle Punks Horizon Media Director, digital strategy: Brian Zai Blue Hour Studios Director, influencer strategy: Ben Soffer Supervisor, influencer strategy: Rafe Oakes Assistant strategist, influencer strategy: Jacqueline Smith Associate director, consumer engagement: Joe Baker Senior strategist, consumer engagement: Maria Georgiou Senior creative strategist: Leah Cooperman Community management: Encore Worldwide, NeoReach