Burger King's Moldy Whopper Sweeps Up 18 Gold Pencils at The One Show

Three agencies were behind the boundary-pushing stunt

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

The three agencies that helped create Burger King’s infamous Moldy Whopper had a good run at this year’s virtual One Show.

David Miami, Publicis Bucharest and Stockholm-based Ingo each took home 18 gold pencils for the ad at The One Show, which took place virtually due to the lockdowns spurred by Covid-19.

Moldy Whopper took home the most golds this year, spanning categories including design, film, integrated, out-of-home, print, public relations and direct marketing.

The Moldy Whopper made its debut in February.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in