Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper

The chain's anti-preservatives pledge breaks just about every rule in advertising

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There are only two eras in advertising: ads that came out before Burger King’s Moldy Whopper, and ads that came out after Burger King’s Moldy Whopper.

One moment, thin as a dagger’s edge, lies between the two—and we are living in it at this very instant.

Today, Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. Such campaigns, while laudable, come and go somewhat often without generating much more than passing interest.

But this one is truly bizarre and tests just how far Burger King can take its audiences down the bold marketing route before losing the path entirely.

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