Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper

The chain's anti-preservatives pledge breaks just about every rule in advertising

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There are only two eras in advertising: ads that came out before Burger King’s Moldy Whopper, and ads that came out after Burger King’s Moldy Whopper.

One moment, thin as a dagger’s edge, lies between the two—and we are living in it at this very instant.

Today, Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. Such campaigns, while laudable, come and go somewhat often without generating much more than passing interest.

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