McDonald's Is Using Nostalgia to Tell Parents It's OK to Feed Their Kids Chicken McNuggets

Leo Burnett work highlights food changes

If you're a parent, you probably want to give your kids something better than what you had. That's exactly what a father does for his daughter in a new 60-second spot from Leo Burnett for McDonald's, promoting changes to its menu like the removal of artificial preservatives from the fast-food giant's chicken nuggets.