3 Years, 3 Agencies: The Weird Road to Burger King's Moldy Whopper

CMO Fernando Machado explains the counterintuitive concept's path from pitch to reality

When two agencies pitch a similar idea, how does a brand handle it? What about three agencies? Oh and also, what if the idea is really, really weird and potentially toxic for your brand?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in