Brands That Aren't Experimenting With Voice Devices Will Miss Out on Early Adopter Benefits

It's the future of marketing

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If you watched the Super Bowl in 2016, you might recall the Amazon commercial depicting a party hosted by Alec Baldwin, who wowed guests by ordering a then-obscure cylinder-shaped object to help him create a festive ambiance. “Alexa, turn on the music,” he commanded. With that, voice emerged as an exciting new user interface, rife with potential for brands to engage consumers.

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.